The cost per thousand (CPM) indicator shows
A. the cost to expose 1,000 people to a television commercial.
B. the cost to expose 1,000 people to a one-page magazine advertisement.
C. the return on investment marketers get for their advertising dollar.
D. the cost to expose a million people to any type of advertisement.
E. how one media source compares to a different source for reaching target markets.
Answer: B
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