In what type of research situations would marketing researchers use in-depth interviews?
What will be an ideal response?
In-depth interviews provide insights that help managers better understand the nature of their industry as well as important trends and consumer preferences, which can be invaluable for developing marketing strategies. Specifically, they can establish a historical context for the phenomenon of interest, particularly when they include industry experts or experienced consumers. They also can communicate how people really feel about a product or service at the individual level. Finally, marketers can use the results of in-depth interviews to develop surveys.
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Why are passwords often considered the "Achilles' heel" of electronic systems?
a. Password selection is left to the end user and cannot be fully controlled. b. Systems cannot handle complex passwords. c. Any password can be easily hacked. d. No other control can better prevent fraud than the wise use of passwords.
Franklin Company's bank reconciliation as of August 31 is shown below. Bank balance $14,237 Book balance $13,162 + Deposit in transit 4,500 Bank service fees -50 - Outstanding checks -3,900 Note collected 1,725 Adjusted bank balance $14,837 Adjusted book balance $14,837 The adjusting journal entries that Clayborn must record as a result of the bank reconciliation include:
A. Debit Cash $4,500; credit Sales $4,500. B. Debit Misc. Expense $3,900; credit Cash $3,900. C. Debit Cash $1,725; credit Notes Receivable $1,725. D. Debit Notes Receivable $1,725; credit Cash $1,725. E. Debit Cash $50; credit Bank Service Fee Expense $50.
Which of the following methods of reporting comprehensive income did the FASB members that dissented from SFAS No. 130 believe most firms would use?
a. Reporting comprehensive income in a combined statement of financial performance b. Reporting comprehensive income in a separate statement of comprehensive income which would begin with net income c. Reporting comprehensive income within a statement of changes in equity d. Not reporting comprehensive income
A ________ leader is a person who gets others to transcend their personal interests for the good of the group.
A. transactional B. transformational C. pseudotransformational D. situational E. lateral