Bliss Massage Therapy Center maintains a database of over 700 clients and sends each one a special discount offer in the month of his or her birthday. Managers hope that as existing customers use the discount, they will see an overall growth in sales. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.
A. market diversification
B. market penetration
C. market development
D. product development
E. product differentiation
Answer: B
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The qualitative characteristics of accounting data include
a. Assets reported on the balance sheet b. All accounting information c. Cash flows d. Reliability
Tiffany & Company competes in the marketplace by offering high-cost custom jewelry. Tiffany & Company is following a broad market and cost leadership strategy.
Answer the following statement true (T) or false (F)
Program flowcharts are used to describe the logic represented in system flowcharts
Indicate whether the statement is true or false
The ________ is the actual product plus supporting features, such as delivery, installation, financing, and warranty
A) brand B) innovation C) augmented product D) potential product E) core product