What are the three defining characteristics of bad publicity?

Indicate whether this statement is true or false.


(1) bad publicity can be handled through normal channels; (2) bad publicity has a
tendency to fade quickly from the media's hot topics of the day; (3) bad publicity can be quickly
extinguished if the organization addresses the situation proactively

Communication & Mass Media

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In the Radio Television News Directors Assn. V. FCC decision, a federal appellate court:

a) upheld the Personal Attack Rule; b) overturned the Personal Attack Rule; c) ordered the FCC to exempt broadcast journalists from the FCC’s equal employment opportunity (EEO) rules; d) ordered broadcast journalists to obey the new EEO rules; e) required broadcast journalists to give equal airtime to all political candidates.

Communication & Mass Media

What is one advantage of manuscript speaking?

A) It increases your credibility. B) It makes your speech more interesting. C) You can choose your words very carefully. D) It makes it easier to make eye contact.

Communication & Mass Media

“Now I know that many of you don’t agree with my position that the Internet should be strictly regulated by legislation. You would probably say that regulation of the Internet violates the first Amendment to the U.S. Constitution which guarantees the freedom of speech.” This statement from a persuasive speech is an example of

a. an opposition argument. b. a rebuttal argument. c. a cause-effect argument. d. an argument of enumeration.

Communication & Mass Media

Identify the five essential assumptions of the Narrative Paradigm.

What will be an ideal response?

Communication & Mass Media