Explain how researchers choose between using quantitative and qualitative research methods.

What will be an ideal response?


Answers will vary

Communication & Mass Media

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When you give a speech about a nonhuman entity, you are giving a speech about a(n)

A. object. B. event. C. concept. D. process.

Communication & Mass Media

Bernard sees love as a game. He enjoys entertainment and excitement and often breaks off relationships when they no longer amuse him. Which type of lover is Bernard?

a. storgic
b. ludic
c. erotic
d. pragmatic

Communication & Mass Media

A listener with preconceived notions will ________

A) be open-minded B) know what the speaker will say, before the speech begins C) hear the speaker out D) be objective

Communication & Mass Media

Research indicates that Israelis prefer the content-centered listening style, while Germans prefer the action-centered listening style. This finding reflects which concepts?

a. Individualistic cultures tend to prefer direct communication styles. b. Most people adjust their listening style according to setting. c. High power distance cultures prefer to hear more detail. d. National culture influences listening style preferences.

Communication & Mass Media