Correspondence analysis requires more effort on the part of the respondent than other MDS techniques
Indicate whether the statement is true or false
FALSE
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A rating of 11.5 means that 11.5 percent of all televisions in the United States are tuned into a particular program
Indicate whether the statement is true or false
A 15% change in sales will result in a 15% change in net income
a. True b. False Indicate whether the statement is true or false
Distinguish between capital and revenue expenditures
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Peter Austin is extremely successful and the major reason for his success is the way he handles objections. He believes that effectively handling objections is the key to success in
a sales profession. Today he is calling the CEO of Diamonite to make an important sales presentation. Austin is confident of handling the objections as he has prepared for the call.As soon as Austin responds to an objection from the Diamonite CEO, Austin should: A. ask for a referral. B. conduct an approach. C. discuss a visual aid. D. restart the presentation. E. use a trial close.