Outline the four areas that we need to be aware of when it comes to our audience.
What will be an ideal response?
Answers will include the following: A. Demographics, B. psychographics, C. platform-based metrics, D. types of social media users.
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Explain what a concept map is and provide a simple diagram of one.
Fill in the blank(s) with the appropriate word(s).
The "meaning" of a word or phrase is what a person believes it is
Indicate whether the statement is true or false
When people sit down to dinner together, they tend to be civil and polite--and if they sit down to dinner repeatedly (e.g., as a family, as part of a book club), they may be more tolerant of behavior or ideas from other group members that they might find unacceptable from people outside the group. However, if people get into a discussion on social media, disagreements between them can quickly become far more angry and hostile than they would around the dinner table. Explain this behavioral difference by relating it to the concepts of community and social identity.
What will be an ideal response?
YouTube was created with the purpose of ______.
A. making it easier to share video from mobile phones and digital cameras B. providing on-demand access to music videos C. providing an alternative to Netflix for streaming movies D. sharing clips from popular television shows