Describe three CRM technologies used by sales departments.
What will be an ideal response?
Three sales operational CRM technologies: Sales management systems - automate each phase of the sales
process, helping individual sales representatives coordinate and organization all of their accounts. Contact
management systems - maintains customer contact information and identifies prospective customers for
future sales. Opportunity management systems - target sales opportunities by finding new customers or
companies for future sales.
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According to Millward Brown, how is brand predisposition measured?
What will be an ideal response?
The ________ environment includes factors that relate to the nature, quantity, and potential actions of a company's competitors
A) cultural B) economic C) legal D) political E) competitive
Reducing the costs of quality and increasing overall product quality can be achieved simultaneously
Indicate whether the statement is true or false
Organizations that have a more decentralized decision-making process tend to be structured in what way?
a. Hierarchical b. Flat c. Formal d. Informal