In the Harambe crisis communications case, the Cincinnati Zoo used which one of the following strategies to establish its credibility with the public?
a. highlighted its long-running safety record
b. highlighted its history of advocacy for animals and wildlife in general
c. highlighted its relationship with the Association of Zoos and Aquariums and the U.S.
Dept. of Agriculture
d. defended its actions by emphasizing that the zoo prioritized human life and safety as
first
c. highlighted its relationship with the Association of Zoos and Aquariums and the U.S.
Dept. of Agriculture
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