Marketers must take care when using _____ since a lower price often signals to consumers that product quality is also low.
A. price skimming
B. status quo pricing
C. penetration pricing
D. unbundling
E. cost sharing
Answer: C
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Tosho Electronics, a leading Japanese, electronic manufacturer believes shorter product life cycles of new products reduces the scope for R&D and innovation. Offer a possible reason for shorter lifecycles
What will be an ideal response?
Davie, Inc. used estimated direct labor hours of 240,000 and estimated manufacturing overhead costs of $1,150,000 in establishing its predetermined overhead allocation rate for the year. Actual results showed the following:
What was the number of direct labor hours worked during the year? (Round any intermediate calculations to two decimal places, and your final answer to the nearest whole number.)
A) 146,087 hours
B) 282,857 hours
C) 240,084 hours
D) 172,234 hours
Define and discuss the pros and cons of three of the following pricing strategies: penetration pricing, price skimming, target return on investment (ROI) pricing, competitor-based pricing, and value pricing.
What will be an ideal response?
"A very powerful tool for showing our project progress is the Gantt chart. We will review and update it in each weekly progress meeting. The Gantt chart helps us plan projects by showing us the relationship between ________," said Buford Hollis, project manager, to his team.
A. tasks and time B. quality and tasks C. costs and tasks D. costs and time E. quality and time