In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad
Indicate whether the statement is true or false
FALSE
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The ________ of an employment test is indicated by the extent to which the test scores relate to actual job performance.
A. reliability B. validity C. utility D. dependability E. generalizability
Mass customization enables manufacturers to be more responsive to customer demands for high quality products.
Answer the following statement true (T) or false (F)
CSR stands for ______.
A. creed of sustaining relationships B. corporate social responsibility C. corporate sustainable responsibility D. common state of responsibility
Which of the following is an example of ethical communication? A. ChemLab Inc., a chemical company, withholds information about a recent hazardouswaste spill
B. Jane, your supervisor, asks you to investigate some questionable figures submitted by theaccounting department of your company. C. Stephanie, your supervisor, asks you to change some of the findings of a quality-controlstudy for a report you are compiling for the CEO. D. FoodGalore Inc., the food manufacturing company you work for, claims that it uses "all natural ingredients," but you know that this is not true.