When the firm's value proposition meets or exceeds customers' requirements, customer satisfaction results in customer retention and new customer acquisition, which drives sales growth.
Answer the following statement true (T) or false (F)
True
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A model in which actions that occur at one time affect what happens at other times is known as
A. a dynamic model. B. a static model. C. a general-equilibrium model. D. a partial-equilibrium model.
Which of the following general business sources of external secondary data provides a path to other sources of secondary data contained in directories or published by professional or trade associations?
A) guides B) indexes and bibliographies C) directories D) nongovernmental statistical data E) conditional data
On average, direct marketing generates a return on investment that is less than that of nondirect marketing communication tools
Indicate whether the statement is true or false
Which of the following statements apply to the practice of public relations?
A) "Spin" can help a person or organization cover up the truth. B) If management errs, good public relations can solve the problem. C) Public relations cannot succeed if an organization's actions are unethical. D) Luckily, the public will quickly forgive an organization's mistakes.