Sampling risk is:
a. the risk that findings will be misinterpreted; for example, not recognizing an error or mistake.
b. the risk that the sample is not representative of the population.
c. a significant risk that cannot be reduced.
d. All of the choices are true regarding sampling risk.
b
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Maslow's theory is that ________ can be arranged in a hierarchy
A) stimuli B) beliefs and attitudes C) perceptions D) human needs E) lifestyles
Which of the following is a political/legal trend in the general environment of a hospital?
A) ?Scarcity of medical equipment suppliers B) ?Recruitment of highly skilled nurses C) ?Regulations concerning the disposal of biological wastes D) ?Low attrition rate of the medical staff
The current group of younger employees entering the workforce has been called the ______ generation because of the expectation that they are owed certain perquisites just for becoming an employee.
A. entitlement B. merit C. bonus D. loafer
In a brand recognition strategy, how can marketers tell if consumers are truly able to identify the brands they have seen and distinguish between those and brands that they have not been exposed to?
A. They ask consumers what comes to mind when they think about the brand. B. They ask consumers to compare the brand to a person, animal, or car. C. They ask consumers questions about details of the brand. D. They repeat the technique several times. E. They use decoys that consumers could not possibly have seen.