All of the following are ways to collect useful marketing research information except
A. sending questionnaires by mail.
B. conducting telephone polls.
C. conducting personal interviews.
D. buying from commercial or governmental data sources.
E. impulsively stopping persons on the street to inquire about their buying habits.
Answer: E
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U.S. GAAP requires that the statement of cash flows disclose the amount of cash flows arising from investing activities including
a. interest received on investments in bonds. b. interest paid on the company's bonds. c. cash used for the acquisition of non-current assets. d. cash dividends paid on the company's stock. e. cash dividends received on investments in other company's stock.
Present your business card with both hands when in
a. Africa. b. Japan. c. Germany. d. Russia.
To measure the effectiveness of an advertising campaign, marketers typically conduct a(n) ________ before the ad campaign begins and a(n) ________ after the campaign.
A. pretest; posttest B. frequency test; reach test C. benchmark test; recognition test D. aided recall test; unaided recall test E. recognition test; recall test
The common law system is used in most of Europe, Scotland, and Latin America
a. True b. False Indicate whether the statement is true or false