How can an organization effectively monitor what others are saying about the organization?
A) Google search key terms
B) Subscribe to a RSS feed
C) Follow blogs
D) "Like" competitors
E) Tweet questions to followers on a regular basis
Answer: B
Explanation: B) In addition to "listening" to your own social media sites, set up Google Alerts and subscribe to RSS (really simple syndication or rich site summary) feeds that push specific keywords to you. These tools allow you to hear what people are saying about your company on other social media sites.
You might also like to view...
Lewin's change model consists of
A. three stages: unfreezing, changing, and refreezing. B. three forces: employee characteristics, change agent characteristics, and change agent-employee relationships. C. four steps: recognize problems, gain allies, overcome resistance, and execute. D. three types: adaptive, innovative, and radically innovative. E. three steps: diagnosis, intervention, and evaluation.
Marshall approaches each meeting of his fraternity with an acknowledgement that he will advocate for his perspective, but he is willing to give up on some of his preferences if it leads to a preferable resolution of a problem facing the fraternity. What conflict-handling style is Marshall employing?
a. avoiding b. dominating c. compromising d. integrating
Ann feels stress before she makes presentations in meetings. To help her minimize stress, she pauses outside the meeting and takes five slow deep breaths through her nose. She holds each breath for about 5 seconds and then lets it out slowly. Then she heads into her meeting. Ann is managing stress through _________.
A. time management B. relaxation C. support network D. exercise E. treatment
An investor who "writes" a call option without the stock in his or her portfolio to back it up is selling a(n)
A. Call option. B. Put option. C. Out-of-the-money option. D. Naked option. E. Covered option.