Personal selling is likely to be an effective method of promotion for reaching the opinion leaders in the early adopter group.
Answer the following statement true (T) or false (F)
True
Early adopters tend to have the greatest contact with salespeople. Mass media are important information sources too. Marketers should be very concerned with attracting and selling to the early adopter group.
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What strategy did the Environmental Defense Fund and the Natural Resources Defense Council primarily use to combat environmental degradation?
a. lobbying b. citizen mobilization c. legal challenges d. financing politicians
Inspection of incoming inventory is a value-added activity
Indicate whether the statement is true or false
Capitalizing an expenditure rather than recording it as a revenue expenditure:
A) impacts the total book value of plant assets reported on the balance sheet and the amount of net income reported during a period. B) impacts the total book value of plant assets on the balance sheet, but has no effect on the amount of net income reported during an accounting period. C) impacts the amount of net income reported during an accounting period, but has no effect on the total book value of plant assets on the balance sheet. D) has no impact on the book value of plant assets on the balance sheet or the amount of income reported on the income statement.
If your message may create a hostile reaction, you should use the indirect strategy
Indicate whether the statement is true or false