Many individuals, including famous personalities, maintain online diaries to express their views on a regular basis. What are these online journals called? What marketing implications do these journals have?

What will be an ideal response?


These journals are called blogs. Blogs can be an important source of word-of-mouth marketing.

Business

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If you want to call attention to the visuals in a formal report, you should

A) work them into the table of contents. B) submit them as a separate enclosure. C) cite their sources in the bibliography. D) include a list of illustrations as a prefatory element. E) refer to them in your conclusions and recommendations.

Business

The purpose of the appraisal interview is to inform the employees of their evaluation results

Indicate whether the statement is true or false.

Business

Which of the following is not an objective of the United Nations effort to prevent misconduct by transnational corporations?

A) respect for national sovereignty in countries where such companies operate B) adherence to the profit-oriented school of social responsibility C) adherence to sociocultural values D) respect for human rights

Business

Wayne agrees over the phone to sell L.J. Cartwright 1,000 yards of 1-inch diameter rope. Wayne honestly believes that L.J. Cartwright offered to pay $1.00 per yard whereas L.J.Cartwright actually offered to pay 75 cents per yard. If the parties subsequently take their dispute to court, the fact that L.J.Cartwright admits on the stand that he offered to pay Wayne 75 cents per yard will:

a. prevent L.J.Cartwright from using the statute of frauds to nullify the contract. b. create an unconscionable contract. c. make it possible for Wayne to enforce the contract to sell 1,000 yards of rope at a price of 75 cents per yard. d. Both a and c are correct.

Business