In advertising, ethics is about the process of selecting _______________ when writing, designing, or placing advertisements
a. one moral value over another
b. one preferred customer over another
c. one ethical system over another
d. the highest quality
a
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According to VALS, achievers comprise the largest category of people
Indicate whether this statement is true or false.
Jeb is really very intelligent, but when he gives speeches he tends to go monotone, he mumbles a lot, and he does notmove around much or use many gestures
Most listeners have trouble tuning into Jeb, even though his speech content is often excellent. Which tip can you offer the listeners to increase their listening efficiency in this situation? a. Listen with your eyes as well as your ears, because nonverbal cues speak volumes. b. Avoid outside distractions that may interfere with your ability to listen effectively. c. Avoid jumping to conclusions even if you disagree with the speaker's points. d. Adapt to the speaker's delivery by focusing on the message, not the delivery style.
When is it a good idea to print out your slides with speaker’s notes to use during your speech?
a. when presenting a memorized speech b. when you need to read your speech c. when there are statistics you cannot memorize d. when you want your audience to see your notes
What should appear in the lead for a follow-up story on a topic you have already covered?
A. the newest information available B. a recap of previous coverage C. speculation on what might happen next D. clarification of errors in previous coverage