The estimate of market potential is best described as:
A) the number of current customers times the awareness ratio.
B) the number of current customers times the potential buying rate.
C) the number of potential customers times the potential buying rate.
D) the number of potential customers multiplied by the current buying rate.
C
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______ is the process of setting short-range objectives and determining in advance how they will be accomplished.
a. Long-range planning b. Strategic planning c. Single-use planning d. Operational planning
Even in the most difficult situations, we:
a. are constrained completely by the environment b. lead ourselves by choices we make c. have no influence on our world d. can’t influence our own behaviors
Through what process does the Regional Greenhouse Gas Initiative (RGGI) seek to reduce greenhouse emissions?
a. a cap-and-trade system b. a requirement for regular introduction of energy-efficient machinery c. governmental fines for use of fossil fuels d. tax incentives for GHG reductions
The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as ________.
A. behavioral analysis B. demographics C. product group profiling D. statistical analysis E. psychographics