An analysis of the activity map of a successful company such as Southwest Airlines emphasizes how:
A. the organizational culture of Southwest Airlines is the key to its success.
B. understanding the profitability in an industry indicates to companies where above-average returns can be earned.
C. it is harder for rivals to match a configuration of integrated activities than to imitate a single activity.
D. the primary and support activities of a successful company capture value all along the value chain.
Answer: C
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