When PR professionals directly interact with elected officials or government regulators and agents, they are engaging in

A. public affairs.
B. lobbying.
C. publicity.
D. promotion.


Answer: B

Communication & Mass Media

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To use Facebook effectively, public relations practitioners must always remember that

A) Facebook is only a simple blog, so creativity will be limited. B) the best approach is to dominate the page every day. C) they may have to "shut down" contributors at any time. D) establishing connections takes thought and creativity. E) Facebook will soon be eclipsed by the next major social media vehicle.

Communication & Mass Media

Your text suggests several guidelines for organizing files of your research notes. Which of the following is NOT suggested?

A) In your notes, include complete bibliographical information for every reference. B) Create a notebook with a separate section for each of your main points. C) As you develop your ideas, you are likely to add or delete sections in your notebook or move material from one section to another. D) Write a word-for-word manuscript for your speech, based on the information in your notes. E) All of the answer choices for this question were suggested in the text as guidelines for organizing your research notes.

Communication & Mass Media

Groups conduct the work necessary to make a decision or

solve a problem in the norming stage of group development. Indicate whether the statement is true or false

Communication & Mass Media

University of Illinois professor John Caughlin noted that media multiplexity theory has much to say on what media interpersonal partners use, but not how they link all those media together.

a. true b. false

Communication & Mass Media