The best way to increase an audience’s perception of your trustworthiness is by:
a) demonstrating objectivity with unbiased research.
b) delivering an energetic, confident speech.
c) using Monroe’s Motivated Sequence.
d) analyzing audience variables.
ANS: a
Communication & Mass Media
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Guglielmo Marconi transmitted the first __________ messages in 1895
Fill in the blank with correct word
Communication & Mass Media
Most Americans’ choices of media types can best be described as ______.
A. stratified based on age B. a buffet approach C. limited to one or two choices D. inherited from their parents
Communication & Mass Media
Maintenance communication activities include the routine
interactions necessary to help the group function. Indicate whether the statement is true or false
Communication & Mass Media
How many stages are there in Judi Brownell's model of effective listening?
A. four B. five C. three D. six
Communication & Mass Media