Lifestyle entrepreneurs ________
A) create upscale products and services that appeal to affluent customers
B) want flexibility and freedom in the way they balance their personal and work lives
C) create programs that help people live in a more environmentally responsible manner
D) anticipate and take advantage of upcoming trends in fashion and home design
E) cater to customers with alternative tastes and preferences
B
Explanation: B) Lifestyle entrepreneurs choose entrepreneurship to satisfy their desire for a personal life that allows for freedom and flexibility. Because their personal lifestyle is their highest priority, lifestyle entrepreneurs may be less motivated by other factors, such as earning a high income or building a large business than traditional entrepreneurs.
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