Short-term scheduling is important to efficiency and to cost reduction, but its impact is not of strategic importance
Indicate whether the statement is true or false
FALSE
You might also like to view...
Which of the following pricing objectives is appropriate when customers have not been persuaded that significant differences exist among the competitors and that they view the product as a commodity?
A) investment pricing B) pricing for stability C) competitive pricing D) prestige pricing
A marketing department should strive to create a balance between creativity and a strict interpretation of output from a marketing-mix model
Indicate whether the statement is true or false
What is the focus of promotional activity during the market growth stage?
A. persuading B. reminding C. pioneering D. building primary demand E. penetration
José is a small business owner who wants to ensure that he effectively manages diversity as his business grows. What approach could José take to help realize this goal?
A. José could insist that his suppliers also support diversity to demonstrate his commitment. B. José could avoid inconsistencies by training managers to rely on gender schemas to guide their perceptions of employees. C. José could reduce the number of religious holidays to avoid differences in schedules across employees. D. José could focus internally and minimize diversity issues, by reducing the use of minority suppliers. E. José could entrust his employees with the responsibility of managing diversity on their own.