Which of the following is not descriptive of the advertising and promotion pyramid?
a. the base of the pyramid has tools with a wider coverage of the target audience
b. the tools at the top of the pyramid have lower cost per contact than tools at the bottom
c. the pyramid implies a trade-off between coverage and cost per contact
d. the Internet can be used at all levels in the pyramid
e. the Internet as a communication tool in the pyramid is scalable and cost-efficient
b
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According to Walumbwa and associates, which is not one of the four components of authentic leadership?
A. self-awareness B. internalized moral perspective C. ethical reasoning D. relational transparency
A firm's internal environment does NOT include ________
A) its employees B) its internal stakeholders C) its financial capital D) its brands E) elements of the legal environment
An American business manager makes a bribe to a foreign government official in a host country where such a bribe is not illegal. What would happen?
a. The manager will be punished by the host country because it must enforce American laws. b. Even if caught, the manager will not be punished because he did not break the host country’s laws. c. If caught, the manager may end up in an American jail because the bribe breaks American law even though it did not happen on American soil. d. At most, the American manager will have to pay a fine in the United States.
Develop forecasts for June through October using these techniques: moving average of two period, simple exponential smoothing with an alpha of 0.8, and Holt's method
For the exponential smoothing model assume that the forecast for May is the actual demand for May. Comment on the use of these three methods to generate a forecast in this situation.