Until recently, public relations practitioners often followed the Corax model. Identify the five elements with a brief description of what each element stands for
What will be an ideal response?
Prose – opening statements, Narration – testimony, Arguments – testimony by the
prosecution, Refutation of arguments – testimony by the defense, and Summary – closing
statements.
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Sixty years before the drafting of the First Amendment, John Peter Zenger printed a pamphlet that showed the royal governor in a negative light. He was accused of seditious libel but was not charged. Why?
a. His lawyer proved what he wrote and printed was true. b. The jurors believed in freedom of the press. c. He was a royal citizen, and the king pardoned him. d. The pamphlet included an accurate portrait of the governor.
Salaries for men and women working in the PR field are generally comparable
Indicate whether the statement is true or false
Daytime programming usually has ________ of advertising per hour compared to primetime
a. more minutes b. fewer minutes c. the same amount
Which of the following responses is not a good reason to paraphrase an original source's words?
A. The original source is long and awkward. B. Paraphrasing enables you to convey the message in your own words. C. The original source uses language that is too complex for your audience. D. The original source does not say exactly what you need to support your claim.