If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power

A) referent
B) informational
C) legitimate
D) coercive


A

Business

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Before a market survey is done, there is a 50/50 chance that a new soccer supply store would be a success. The people doing the survey have determined that there is a 0.9 probability that the survey will be favorable given a successful store

There is also a 0.75 probability that the survey will be unfavorable given an unsuccessful store. What is the probability that the survey will be unfavorable?

Business

A corporation whose shares are all held by a single person is a close corporation

Indicate whether the statement is true or false

Business

Ronald is an avid reader of detective novels. He visits a few websites to look for the latest novels of his favorite author. The next day he finds multiple ads in his inbox suggesting thriller novels from various authors. In this scenario, the malicious software used to track down Ronald's online behavior is _____.

A. a worm B. spyware C. a bastion host D. attack tree software

Business

Media vehicles like People and Newsweek magazines appeal to a wide cross section of the population. In contrast, Golf and Cosmopolitan magazines have high levels of:

A. longevity B. audience selectivity C. geographic selectivity D. flexibility E. market singularity

Business