Advertisers can protect themselves against overexposure
A. by hiring common consumers instead of celebrities to feature in their commercials.
B. by hiring more than one celebrity for endorsing a particular brand.
C. by creating celebrity advertisements that generate counterarguments.
D. with an exclusivity clause limiting the number of products a celebrity can endorse.
E. by attempting to match the characteristics of the target market with the personality of a celebrity.
Answer: D
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A) consumer-oriented promotions B) trade promotions C) the impact of advertising D) public relations
Which of the following is the construction of a mutually beneficial interactive environment in which individuals from two different cultures can function in a way beneficial to all involved?
A. cultural intelligence B. cultural retooling C. cultural looseness D. third culture
Earned value is:
A) The total budget for the project. B) A cost estimate of the budgeted resources across the project's life cycle. C) The real budgeted value of the work that has actually been performed to date. D) The cumulative total costs incurred in accomplishing the various project work packages.
If the corporate demand and standard deviation both decrease by 50%, how many rooms should be reserved for corporate clients?
A) 7 B) 8 C) 9 D) 10