What’s the difference between inductive and deductive reasoning in trying to determine media effects?

What will be an ideal response?


ANS: In the inductive approach, theories about media effects are inferred from detailed observations in real-world environments. In the deductive approach, predictions about media effects are derived from theory.

Communication & Mass Media

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Credibility can be gained for your speech with all of the following except ________

A) sincerity B) reputation C) hostility D) experience

Communication & Mass Media

Which of the following does NOT have the goal of accentuating a special occasion?

a. a toast at an awards banquet b. a speech about the history of American agriculture c. a speech given at Ground Zero on 9/11 d. a speech given by a proud father at his son's bar mitzvah

Communication & Mass Media

In policy argumentation, the advocate's policy proposal may be used as an operational definition of the terms in the proposition

Indicate whether the statement is true or false.

Communication & Mass Media

What is some evidence of harm about concentration of media ownership?

a. Increased barriers to entry b. Reduced level of competition c. Reduced number of public voices d. All of the above

Communication & Mass Media