In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?
A. an ad that reads "AIDS kills" followed by a suggestion that condom X prevents it
B. an ad that suggests condom Y does not prevent AIDS
C. an ad with the catchphrase "Use condom X to prevent AIDS"
D. an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
Answer: A
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Which of the following is true of ability tests other than the Binet and Wechsler tests?
a. Nearly all yield scores that are directly comparable to the results of the Binet and/or Wechsler tests. b. Nearly all are very easy to administer and require only brief training. c. Because most focus on the needs of children with disabilities, they are nearly all non-verbal and require simple responses. d. While some focus on a wide range of abilities, most focus on a narrow range.
The nerves in the body (excluding the brain and spinal cord) make up the:
a. peripheral nervous system c. primary nervous system b. central nervous system d. secondary nervous system
Psychoanalysis is
a. a theory of personality that emphasizes the awareness of one's own cognitive processes. b. a theory of personality that emphasizes unconscious motives and conflicts. c. a method of psychotherapy in which an observer carefully records and interprets behavior without interfering with the behavior. d. a method of psychotherapy that emphasizes how maladaptive behaviors are learned through imitations of others and through cognitive expectations.
The memory device, "Please Excuse My Dear Aunt Salary" is used to help remember the order in which mathematical operations are to be performed in a formula. What do these letters indicate?
What will be an ideal response?