Which of the following is NOT a way emotional ads may enhance persuasion?
A) by increasing attention of the ad and, therefore, ad recall
B) by increasing liking of the ad
C) by increasing product liking through classical conditioning
D) by increasing product liking through high-involvement processes
E) all of the above are ways emotional ads may enhance persuasion
E) all of the above are ways emotional ads may enhance persuasion
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According to Hermans & Kempen (1998), the notion that cultures are associated with a single sense of self, or even primarily with one sense of self, is not commensurate with the literature
a) True b) False
Whereas people with high self-esteem are likely to think "I am great," people with low self-esteem are likely to think, ____
a. "I am pretty great, but I could be even more fabulous if I tried harder" b. "I am so-so" c. "I am horrible" d. "I am the very worst person in the entire world"
Once a particular tolerance level is reached, it is irreversible
a. True b. False Indicate whether the statement is true or false
Which of the following is incorrect with regard to high self-monitors?
a. they are likely to alter their stated beliefs to please another person b. they are likely to conform to social norms c. they tend to be aware of how their behavior is affecting others d. they are less able to remember the behavior of others