The most standard story structure in advertising is:

a. win-win
b. win-lose
c. entertainment
d. problem-solution

d. problem-solution

Communication & Mass Media

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Individuals who are highly argumentative are more likely to emerge as leaders in small

groups. Indicate whether the statement is true or false

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When someone moves within 1.5 feet of us (within arms' length), that person is in our

_________ zone. Fill in the blanks with correct word

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Communication & Mass Media

He founded CNN: _________________

Fill in the blank(s) with correct word

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Ethos is proof that relies on the audience's perceptions of a

speaker's credibility. Indicate whether the statement is true or false

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Communication & Mass Media