The most standard story structure in advertising is:
a. win-win
b. win-lose
c. entertainment
d. problem-solution
d. problem-solution
Communication & Mass Media
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Individuals who are highly argumentative are more likely to emerge as leaders in small
groups. Indicate whether the statement is true or false
Communication & Mass Media
When someone moves within 1.5 feet of us (within arms' length), that person is in our
_________ zone. Fill in the blanks with correct word
Communication & Mass Media
He founded CNN: _________________
Fill in the blank(s) with correct word
Communication & Mass Media
Ethos is proof that relies on the audience's perceptions of a
speaker's credibility. Indicate whether the statement is true or false
Communication & Mass Media