According to Stephen Covey, it's important for a persuasive speaker to understand the needs and interests of her audience because when people feel like you understand them, they are apt to lower their defenses and listen to what you have to say

Indicate whether the statement is true or false.


TRUE

Communication & Mass Media

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Anna started renting a new office near a busy railway station. It was spacious enough to accommodate all her employees comfortably, however, the creativity of the team declined. They said that the constant noise was the main cause

Which barrier to group creativity is her team facing? a) Poor physical surroundin b) Premature evaluation of ideas c) Poor timing d) Stinking thinking

Communication & Mass Media

Making your messages concrete is a suggestion given by your book to

A. help others attend to your messages B. help others understand your messages C. help others select your messages D. help others remember your messages

Communication & Mass Media

List and describe the five criteria which help identify the structure of a market

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Studies generally support the claim that women smile more than men do. 2. Aggressive individuals are more likely to see fear in peoples’ faces than less aggressive individuals are. 3. Some research suggests that testosterone reduces the likelihood of facial mimicry. 4. Depressed individuals recognize happy facial expression less quickly than nondepressed individuals do.

Communication & Mass Media