All of the following are referred to as noise EXCEPT

a. your values
b. a fire engine's siren
c. a whispered conversation and laughter behind you
d. a text arriving on your phone
e. a stuffy room


Answer: a. your values

Communication & Mass Media

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The CALM Act requires television service providers to:

a. keep the loudness of commercials consistent with the program loudness. b. offer all programming in surround sound. c. provide clear sound effects and music mixes with foreign language translation supplemental audio channels. d. deliver supplemental video description audio for the visually impaired.

Communication & Mass Media

Malcolm Gladwell (2002 ) defines the _______________ as the part of a message that "makes an impact. You can't get it out of your head" (p. 25)

Fill in the blank(s) with correct word

Communication & Mass Media

Tracie is gathering sources of support for her persuasive speech on animal testing for medical purposes. She makes use of Web sources and finds a great deal of relevant material which she records for later use. However, when outlining the speech, she can't find the source of many of the facts and statistics she plans to use. What is Tracie's problem?

A) Tracie doesn't have a problem; the audience trusts her to be truthful and not to make up facts. B) Tracie forgot to create a preliminary bibliography with all necessary material to locate the sources. C) Tracie violated a principle of outlining: never insert supporting material into an outline for a speech. D) Tracie forgot to get full citations on her sources, but she can orally cite what she remembers.

Communication & Mass Media

The first corporate public relations department was established in 1889 by

A. Westinghouse Electric. B. the Publicity Bureau. C. the New York Central Railroad. D. the New York World.

Communication & Mass Media