Alicia enjoys being on her phone while she is watching television. According to the uses and gratifications theory, Alicia is using multiple devices at once because

a. she is trying to satisfy her needs for interaction and media consumption simultaneously.
b. she is more interested in what her friends think than in watching television programs.
c. the phone has better picture quality than the television.
d. the television provides less information than the phone.


Ans: a. she is trying to satisfy her needs for interaction and media consumption simultaneously.

Communication & Mass Media

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