As you develop your speaking goals, it is important to consider which of the following characteristics?

a. demographic analysis
b. psychological analysis
c. both demographic and psychological analysis
d. cultural aspects


c. both demographic and psychological analysis

Communication & Mass Media

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Denice is being interviewed for a position in a conservative firm. When she is asked, "You're a new addition to the crayon box, what color would you be and why?" she is taken by surprise but is able to respond confidently. This potential employer is likely interested in assessing __________.

A. self-motivation B. ambition C. creativity D. career management

Communication & Mass Media

Approximately how many magazines arecurrently published in the United States?

A)under 10,000. B) 12,000. C) 18,000. D) 24,000.

Communication & Mass Media

As one of the three primary dimensions used by people throughout the world to interpret interpersonal communication messages, affiliation

A) involves status or social dominance. B) is used by members of a culture to interpret the degree of friendliness, liking, social warmth, etc. C) refers to the ways people react to the world around them. D) none of the above.

Communication & Mass Media

A tachistoscope (T-scope) is used to measure which of the following responses to an advertisement?

a. Involvement b. Purchase behavior c. Recall d. Recognition

Communication & Mass Media