Which of the following is not an indicator that a promise is separately identifiable within a contract?
A) lack of integration with other promised goods or services.
B) does not modify another good or service.
C) is not dependent on other goods or services.
D) lack of commercial substance like other goods or services.
D
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Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed
To ensure the brand name is remembered when the need arises, these manufacturers rely on: A) threshold effects B) sales-response function curve C) wear out effects D) carryover effects
_______ are organizations of employees formed to protect and advance their members' interests by bargaining with management over job-related issues.
A. Mediation firms B. Right-to-work groups C. COLA organizations D. Arbitration associations E. Labor unions
One of the jobs of the marketing manager is to translate characteristics into product benefits. This can be done using managerial judgment or marketing research
Indicate whether the statement is true or false
In the economic field of agency theory, which one of the following is viewed as an agent with the principals who are most importantly the firm's shareholders?
A) suppliers B) employees C) managers D) attorneys