Because Ben and Jerry’s is explicit about the role of social and environmental impact in its business strategy, consumers who value CR are more likely to gravitate toward the company’s products versus those of competitors who either pay less attention to CR issues or ___________________
a. simply fail to communicate their own CR practices adequately.
b. simply fail to adhere to their own CR practices adequately.
c. promote price over CR.
d. promote CR issues not in line with their beliefs or passions
a. simply fail to communicate their own CR practices adequately.
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a. True b. False Indicate whether the statement is true or false
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What will be an ideal response?
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What will be an ideal response?
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