A well-respected personality in her field of work goes on television and talks favorably about a corporate entity in her line of work. She does this without telling the audience that she is being paid by that corporate entity to do so

Which area of ethical concern when dealing with the media would come under question in this scenario?
a) Transparency and disclosure issues
b) Gifts to journalists
c) Honesty and credibility
d) Linking ads with news coverage


a

Communication & Mass Media

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