E-mail marketing is so productive that many consumers feel besieged by e-mails and use spam filters to halt the flow. How can marketers ensure they send messages that will be more welcome?

What will be an ideal response?


To maximize marketing effectiveness of e-mails, marketers should ensure that messages are timely, targeted, and relevant. Also, firms can ask consumers to say whether and when they would like to receive e-mails.

Business

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A company acquires 1,000 shares of its own $1 par common stock for $15 per share. This purchase would be recorded with a:

A. Debit to Treasury Stock for $15,000 B. Debit to Additional Paid-In Capital for $14,000 C. Credit to Treasury Stock for $15,000 D. Credit to Treasury Stock for $1,000

Business

Under the U.S. Constitution, all powers that are neither given exclusively to the federal government nor taken from the states are ________

A) reserved to the states B) reverted to the president under the principle of sovereignty C) reserved to the federal government D) shared equally by the state and federal governments

Business

Bosshart Inc. has provided the following data for the month of May. There were no beginning inventories; consequently, the direct materials, direct labor, and manufacturing overhead applied listed below are all for the current month.  Work In ProcessFinished GoodsCost of Goods SoldTotalDirect materials$10,670 $12,000 $81,120 $103,790 Direct labor 11,630  15,000  101,400  128,030 Manufacturing overhead applied 9,680  9,680  68,640  88,000 Total$31,980 $36,680 $251,160 $319,820  Manufacturing overhead for the month was underapplied by $6,000.The Corporation allocates any underapplied or overapplied manufacturing overhead among work in process, finished goods, and cost of goods sold at the end of the month on the basis of the manufacturing overhead applied during

the month in those accounts.The journal entry to record the allocation of any underapplied or overapplied manufacturing overhead for May would include the following: A. debit to Work in Process of $31,980 B. credit to Work in Process of $31,980 C. credit to Work in Process of $660 D. debit to Work in Process of $660

Business

One hundred crystal flower vases have been identified to the contract and a down payment of $1,000 of the $10,000 purchase price has been paid. If the seller becomes insolvent, the buyer may still pay $9,000 and get the goods

a. True b. False Indicate whether the statement is true or false

Business