List and briefly describe five of the many functions commonly performed by public relations departments.
What will be an ideal response?
PRESS RELATIONS. Placing newsworthy information in the news media to attract attention to a person, product, or service.
PRODUCT PUBLICITY. Publicizing specific goods or services.
CORPORATE COMMUNICATIONS. Creating internal and external communications to promote a positive image of the firm or institution.
PUBLIC AFFAIRS. Building and maintaining national or local community relations.
LOBBYING. Dealing with legislators and government officials to promote or defeat legislation and regulation.
EMPLOYEE AND INVESTOR RELATIONS. Maintaining positive relationships with employees, shareholders, and others in the financial community.
CRISIS MANAGEMENT. Responding to unfavorable publicity or a negative event.
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A) using objective/neutral questions or comments B) ask each applicable question C) boosting or reassuring the respondent D) eliciting clarification
Choose the correct word or words in parentheses. It's going to be (warmer, more warmer) today than it was yesterday
A statute of repose cuts off the right to assert a product liability action
a. True b. False Indicate whether the statement is true or false
What kind of an innovation occurs when a beauty salon adds a tanning booth to its service offerings?
What will be an ideal response?