A hotel tracks the number of complaints per month. When the process is in control, there is an average of 35 complaints per month. Assume that a 2-sigma control limit is used. The next four months have 33, 27, 29, and 43 complaints
What should management do?
A) Look for assignable causes because the process is in control.
B) Look for assignable causes because the process is out of control.
C) Look for common causes because the process is out of control.
D) Do nothing; the process is in control.
D
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A carryover effect means that an ad has been shown often enough so that the consumer will remember the company when it is time to buy the product
Indicate whether the statement is true or false
The ________ is the last section of the marketing plan and spells out the goals and budget for each month or quarter, so management can review each period's results and take action as needed
A) executive summary B) situation analysis C) marketing strategy D) financial projections E) implementation and controls
Norman Co. had $5,925 million in sales and $1,155 million in ending accounts receivable for the current period. For the same period, Opal Co. reported $5,885 million in sales and $790 million in ending accounts receivable. Calculate the days' sales uncollected for both companies as of the end of the current period and indicate which company is doing a better job in managing the collection of its receivables.
What will be an ideal response?
The job of translating target customer requirements into a working prototype is helped by a set of methods referred to as ________
A) quality function deployment B) quality control processes C) rapid prototyping D) marketing control E) control system formation