Appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. In the context of change drivers affecting the future of marketing, this reflects the ________.
A. shift to justifying the relevance and payback of the marketing investment
B. shift to product glut and customer shortage
C. shift in information power from marketer to customer
D. shift in generational values and preferences
E. shift to distinguishing Marketing ("Big M") from marketing ("little m")
Answer: A
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Ardrino Inc, which produces computer gadgets such as Webcams, earphones, and mouse devices, makes effective use of the Web to sell its products. The company uses email as the major medium for prospecting because it is cost effective
What are the possible challenges that the company can face due to its heavy dependence on the Internet? Would you suggest any changes in their strategy?
LONG or LONG RAW variables can be declared in triggers and the NEW and OLD qualifiers cannot refer to these types of columns.
Answer the following statement true (T) or false (F)
A restaurant is faced with the challenge of communicating to its employees a significant change in service and style. Which method is LEAST effective for communicating this change?
a. Inform employees directly that they must accept the change. b. Emphasize reasons the changes were made. c. Explain the employees' important role in implementing the change. d. Emphasize the benefits employees gain from the change.
An investment advisor has recommended a $50,000 portfolio containing assets R, J, and K; $25,000 will be invested in asset R, with an expected annual return of 12 percent; $10,000 will be invested in asset J, with an expected annual return of 18
percent; and $15,000 will be invested in asset K, with an expected annual return of 8 percent. The expected annual return of this portfolio is ________. A) 12.67% B) 12.00% C) 10.00% D) 11.78%