Under what circumstances should marketing be adapted to local conditions?

What will be an ideal response?


The product should be adapted to local conditions when standardization does not lead to significant competitive advantage. When marketing environment significantly varies from one country to the other, such that the U.S. product may not really match the conditions in markets overseas, adaption is desirable.

Business

You might also like to view...

A business issues 20-year bonds payable in exchange for preferred stock. This transaction would be reported onthe statement of cash flows in

a. a separate schedule b. the cash flows from financing activities section c. the cash flows from investing activities section d. the cash flows from operating activities section

Business

The fixed overhead application rate is a function of a predetermined "normal" activity level. If standard hours allowed for good output equal this "normal" activity level for a given period, the production-volume variance will be:

a. Zero. b. Favorable. c. Unfavorable. d. Either favorable or unfavorable depending on the budgeted overhead.

Business

Payment of cash dividends is an operating activity

Indicate whether the statement is true or false

Business

Average inventory level at the end of each period is given by ______.

A. average inventory = (beginning inventory + ending inventory)/2 B. average inventory = (beginning inventory + ending inventory) x 2 C. average inventory = (beginning inventory – ending inventory)/2 D. average inventory = (beginning inventory – ending inventory) x 2

Business