Adolph Coors Co. ran an ad that featured a purported taste test between Coors's Aspen Edge and Anheuser-Busch's Michelob Ultra. A taste tester downed a glass of Aspen Edge and took only a sip of Michelob Ultra. A print version of the ad said, "Beer drinkers agree that Aspen Edge has more taste than Michelob Ultra." Coors was forced to remove the television advertisements after Anheuser-Busch said it made unsubstantiated claims about consumer preferences. Anheuser-Busch most likely
A. relied on laws designed to protect against gray marketing.
B. asserted that Coors used bait-and-switch offers with consumers.
C. wanted research data that supported Coors's claim.
D. issued an unsupported cease-and-desist order.
E. accused Coors of violating copyright and trademark laws.
Answer: C
You might also like to view...
Which of the following is true about whistle-blowing?
a. Whistle-blowers are respected by colleagues. b. Whistle-blowing is a good way to get back at a co-worker. c. Whistle-blowing systems should include an anonymous hotline. d. Whistle-blowing usually provides monetary rewards.
Which of the following sparked renewed interest in corporate governance?
a. Scandals among CEOs who were eventually convicted of fraud. b. Advances in technology that have dramatically improved communication. c. Rising oil prices as well as higher prices for many other natural resources. d. High-profile businesspeople creating charitable foundations. e. An increasingly diverse workforce.
In the process of image recognition (or categorization), images are first transformed into a multidimensional ________ and then, using machine-learning techniques, are categorized into a finite number of classes
Fill in the blanks with correct word
The travel industry is famous for its _________ programs.
Fill in the blank(s) with the appropriate word(s).