Market share is an important marketing metric used by marketing managers to track how well their product is doing in a particular market.
Answer the following statement true (T) or false (F)
True
Market share is the portion of total sales in a product category accounted for by a particular brand. Marketing managers often track market share over time to monitor how well a product is doing in a particular market.
You might also like to view...
A measure of short-term debt paying ability is a company's
a. return on shareholders' equity. b. return on assets. c. quick ratio. d. profit margin ratio. e. none of the above.
The General Partnership Act (GPA) is a model act that codifies sole proprietorship law
Indicate whether the statement is true or false
Based on her studies, Angela Lee Duckworth determined that grit ______.
a. is primarily a factor in physically demanding tasks b. was only a factor for success in the military c. contributed to success in a wide variety of fields and roles studied d. was related to IQ
National Family Opinion (NFO) contacts several hundred members of its consumer panel and provides them with a printed description of a new chewing gum and its package. Consumers are then given a survey containing several multiple-choice questions about their attitudes toward the new product, based on what they read in the description. The final survey question asks consumers to indicate the likelihood that they would purchase the product. NFO seems to be conducting a(n)
A. sensitivity test. B. market test. C. concept test. D. attitude test. E. prototype test.