Branded community Web sites are designed to present brand content that engages consumers and builds closer customer relationships rather than to sell the company's products directly
Indicate whether the statement is true or false
TRUE
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While deciding a location for a manufacturing base, which of the following can be directly determined by organizations based on the foreign exchange rate of a country's currency?
A) potential competition B) product fit C) demands for a product D) costs of production
Which of the following is the BEST way to draw attention to an enclosure that accompanies a sales message?
a. "Enclosed you will find a brochure complete with detailed illustrations." b. "We are happy to enclose a self-addressed postcard for your response." c. "As you can see on the enclosed folder, assembly of the desk is very simple." d. No wording is needed: an enclosure notation after the signature line is all that is necessary.
Which of the following identifies the degree to which the job requires challenging activities?
a. skill variety b. task identity c. task significance d. autonomy e. feedback
Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.
Answer the following statement true (T) or false (F)