Why would a firm survey its sales force to forecast company sales? Why would a firm choose an expert forecasting survey instead?
What will be an ideal response?
In a sales force forecasting survey, the firm's salespeople estimate anticipated sales in their territories for a specified period. A marketer may survey sales staff for several reasons, the most important being that the sales staff is the company personnel closest to customers on a daily basis. They therefore have firsthand knowledge about customers' product needs. Moreover, when sales representatives assist in developing the forecast, they are invested in the process and are more likely to work toward its achievement. When a company wants an expert forecasting survey, it hires professionals to help prepare the sales forecast. These experts are usually economists, management consultants, advertising executives, college professors, or other individuals outside the firm with experience in a specific market. Drawing on this experience and their analyses of available information about the company and the market, experts prepare and present forecasts or answer questions. Using experts is a quick way to get information and is relatively inexpensive.
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If you were to ask a sample of marketing researchers today what their biggest concern is, it would no doubt be:
A) the lack of a certification program leading to a CPA-MR B) the future economy C) the lack of graduates with Marketing Research degrees D) the questionable legitimacy of the industry E) the image of the industry
Home Entertainment, Inc, warrants its goods to be free of defects. Ira is¬sues a note to obtain goods from Home Entertainmentthat proves defective. If Home Entertainmentpresents the note for payment
a. Ira's best defense would be breach of warranty. b. Ira must pay the note. c. Ira's best defense would be fraud in the inducement. d. Ira's best defense would be failure of consideration.
Gain liquid laundry detergent comes in a 40-ounce plastic bottle with a pour spout. When that bottle is empty, consumers can purchase Gain in a plastic pouch designed to refill the original 40-ounce plastic bottle. The pouches use less packaging, store flat, and cost less; however, they are not for repeated usage. The use of the original Gain 40-ounce bottle is an example of a(n)
A. reusable container. B. innovative package. C. second-round package. D. secondary-use package. E. dual purpose package.
People are often able to adjust to large-scale changes in life and work without much need for support.
a. true b. false