A ________ is a physical facility used primarily for the storage of goods held in anticipation of sale or transfer within the marketing channel
A) stock-keeping unit
B) wholesaler
C) retail outlet
D) warehouse
E) showroom
D
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The practice of using a place of employment or institutional affiliation to recruit, or gain, clients for one’s private practice is considered
A. acceptable practice if one obtains permission from the employer
B. unethical practice
C. illegal practice
D.a common and acceptable practice within the profession
Since land does not wear out, no depreciation is recorded
Indicate whether the statement is true or false
The AIDA concept:
a. does not include personal selling, advertising, and public relations. b. does not explain how all promotions influence purchase decisions. c. assumes that consumers regularly go through each stage of the process during all purchases. d. indicates that a purchase decision is the same for high-involvement and low-involvement products.
Variable cost does not include:
A) raw materials and resources. B) staff and management salaries. C) material handling and freight. D) direct labor and packaging.