Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. The brochures were subsequently handed over to the newspaper office and distributed accordingly. This scenario depicts the use of ________
A. a preprinted insert.
B. a printacular.
C. gatefold advertising.
D. classified advertising.
E. display advertising.
Answer: A
You might also like to view...
The World Diamond Council hired a crisis-management firm when the movie Blood Diamond was released to educate the public about diamonds and to ________
A) prevent a significant sales loss during the holiday season B) restrict the import of conflict diamonds to the U.S. C) promote a rare diamond only available for a limited time D) counter claims made by the film's actors during interviews E) eliminate studio concerns about the film's premiere in Africa
Last year Swensen Corp. had sales of $303,225, operating costs of $267,500, and year-end assets of $195,000. The debt-to-total-assets ratio was 27%, the interest rate on the debt was 8.2%, and the firm's tax rate was 25%. The new CFO wants to see how the ROE would have been affected if the firm had used a 45% debt ratio. Assume that sales and total assets would not be affected, and that the interest rate and tax rate would both remain constant. By how much would the ROE change in response to the change in the capital structure?
A. 2.48% B. 2.76% C. 3.06% D. 3.40% E. 3.74%
The ________ methods define utility as being the net cash inflows that the asset will produce.
A. residual income valuation B. inventory valuation C. discounted cash flow valuation D. pre-money valuation
Small and medium-size companies lack the competitive advantage to compete with large multinational corporations and therefore have little to contribute to the international marketplace
Indicate whether the statement is true or false